Majors Dawn and Paul McFarland, North Texas Area Commanders

Majors Dawn and Paul McFarland assumed the role as North Texas Area Commanders in June 2022. They oversee one of The Salvation Army USA's largest Area Commands, covering a five-county region that includes Dallas, Tarrant and Ellis, Denton and Collin Counties. Operations consist of 13 community centers, four homeless shelters, two apartment buildings for senior citizens, two social service centers, and two Christmas assistance centers.

First commissioned to separate appointments as officers in June 1989, Paul and Dawn married in December 1989 and have served together since. Their more than three decades of social service experience includes three corps appointments, divisional youth leadership, area commanders, and in five Adult Rehabilitation Centers, one of which was the Adult Rehabilitation Center in Dallas.

Jay Dunn, Managing Director of The Salvation Army of North Texas

Jay Dunn is the managing director of The Salvation Army of North Texas. He is responsible for charitable operations including fundraising, business administration, and programming and is leading activities to develop financial resources, renovate and build facilities, increase investments in employees, integrate spiritual care and social services, collaborate with other service organizations, and expand outcomes-oriented programming.

Before assuming his role as managing director, Jay worked as a consultant to facilitate The Salvation Army’s development of a vision and long-range plan for Dallas, Tarrant and Ellis, and Denton and Collin Counties – to be one Army with many fronts helping North Texans combat poverty, addiction, and homelessness and achieve and maintain sufficiency.

Christina Cavalier, Senior Director of Community Relations

Christina Cavalier is the Senior Director of Community Relations. In her role, she leads marketing and public relations initiatives and manages relationships with donors and volunteers to oversee fundraising campaigns and events that provide essential financial resources to the organization throughout the year.

In addition to leading campaign initiatives, she is the point person in the five-county region for building relationships and maintaining relationships with corporate partners, foundations, and donors. Over the past decade, Christina has been a thought leader in the nonprofit space for effective fundraising and corporate relations.

Sherrie Roberts, Doswell Foundation Area Director of Children & Youth Programs

Sherrie Roberts is the Doswell Foundation Area Director of Children & Youth Programs. She oversees the operations of all Salvation Army-led children and youth programs in North Texas, including The Salvation Army Boys & Girls Club, Arlington Youth Education Town and Project Tomorrow Christian School Programs, Summer Day Camp, and After-School Programs.

The Salvation Army’s initiatives and mission are what she’s most passionate about, especially when it involves youth development. Sherrie brings over 13 years of supervisor experience in children and youth development, as well as programs.

Blake Fetterman, Planning and Development Consultant

Blake Fetterman focuses on governmental relations, land development, research and development, strategic planning and leadership with The Salvation Army of North Texas as the new planning and development consultant.

With 19 years of experience, she previously served as the executive director of the Carr P. Collins Social Service Center; the region’s largest center of operation that shelters homeless populations and that provides 24/7 support to our neighbors in their fight against addiction and poverty.

Additionally, Fetterman served as the point person in Dallas, Tarrant and Ellis, and Denton and Collin counties for building relationships with policymakers, assessing needs in local communities, and developing concepts that lead to long-term sustainability.

As an active member of the community, she has experience serving for the Anti-Poverty Coalition of Greater Dallas, The Salvation Army National Opioid Crisis Response Taskforce, the City of Dallas Commission on Homelessness, the City of Dallas Domestic Violence Taskforce, and the Metro Dallas Homeless Alliance.

Sarah Masih, Director of Adult and Family Services for Dallas County

Sarah Masih is the director of adult and family services for Dallas County. She serves at The Carr P. Collins Social Service Center in Dallas and coordinates services at the corps community centers throughout Dallas County.

In addition to overseeing the programming at Carr P. Collins, Masih works alongside corps officers within Garland, Irving, and Oak Cliff to develop and implement programs focused on fighting poverty, addiction, and homelessness in those specific communities.

Over the past decade, Masih has dedicated her work in the nonprofit and hospital sectors as a social worker to serve the residents of Dallas County in compassionate and holistic ways.

Deborah Bullock, Director of Adult and Family Services for Tarrant and Ellis Counties

Deborah Bullock is the director of adult and family services for Tarrant and Ellis counties. In this role, she is responsible for planning, developing, administering, coordinating, and evaluating adult programs that include social services, shelter and housing, behavioral health, and food services at the social service centers and corps located in Tarrant and Ellis counties.

With nearly three decades of experience working in the human services field, she has expertise in providing leadership, grant management, and program service delivery. Bullock has extensive experience in serving specialized populations, including but not limited to substance abuse, homelessness, criminal justice, mental health, and survivors of human trafficking and domestic violence.

Alongside Majors Frankco and Martha Higdon, Bullock provides emotional and spiritual support, shelter, meals, and rental assistance to those in need at the J.E. & L.E. Mabee Social Service Center in Fort Worth.

Mary Freeman, Director of Community Relations for Collin and Denton Counties

Mary Freeman serves as the director of community relations for Collin and Denton Counties for The Salvation Army of North Texas. With over 23 years of experience in the social services field and a lifetime with The Salvation Army, she is committed to developing solutions that support families in times of crisis.

Mary has served in a variety of development roles for both large and emerging nonprofit entities. Mary has held positions with The Salvation Army of North Texas and Atlanta, Dallas Area Habitat for Humanity, and two grassroots educational agencies supporting literacy and outdoor experiential learning in partnership with low-income elementary schools.

Mary is passionate about fulfilling her family’s legacy of caring for those in need. Being raised in a family of Salvation Army ministers, she has seen firsthand the organization’s effectiveness in breaking cycles of poverty, providing hope for the homeless, and transforming the lives of those struggling with substance abuse.